Reasons To Build Your Email List - Internet Mac Marketing

Anyone who has been in Internet marketing for any length of time has heard the advice to build an email list. Still, some may wonder why they should do this.

After all, we all get our share of spam, and some people have come to hate those who send such information (but I?ll bet that a lot of what is perceived as spam is probably something that the recipient has subscribed to at one point or another).

However, it is good to understand the reasons for building one?s own list. There are, in fact, many reasons for doing so, and if you don?t, you could be throwing money down the drain.

The Internet is a big place! In contrast to the general store in days of old, people frequently visit a website from every corner of the globe. In most cases, you never even know they visited.

Of course, there are web stats and various analytics programs that can tell you a lot about who visits your site, but the fact is that you never actually see these people! You don?t make the face-to-face contact that helps to make them real in your mind.

By building a list, you have a better idea of who you are talking to, as well as a better way to make yourself ?real? to them?to create a person-to-person connection with your customers and potential customers.

Another reason to build a list is so that you have a way to contact your customers when you release new services or product offerings. Your subscribers are those who have a certain level of trust in you and to whom you come across as a real person. This makes them much more likely to buy from you, as well as to consider the products you recommend.

This is not to say that email list marketing is a zero-cost option. Email list services will charge a monthly fee, and this fee will increase as the number of recipients on your list grows. Since you will in essence be paying for every recipient, you want to make sure that your list consists of targeted recipients only, as these will be far more likely to buy from you. If you are not careful, you may find that your mailing list expenses outstrip the amount of money you earn from it.

The two top mailing list services are AWeber and GetResponse. Being web-based services, these are equally accessible from Mac, PC or iPad. Don?t believe those who claim you need tricky software in order to run a mailing list. Third-party services such as the aforementioned will take care of many of the hassles in running your list, including handling sign-ups and bounces and ensuring that? your messages don?t get flagged as spam.

Building your list can even increase the value of your online business. Your list is a part of your website?s total package. If you should decide to sell it one day, having a large list of targeted recipients will increase the value of your business.

As a business owner, it can seem that there?s never enough time and there?s always something else that needs to be done. Creating an email list can seem like just one more chore, but it can be more valuable to your business than many of the other things you do.

The best way to handle things is to make list-building a part of your regular workflow. Offer an incentive on every page of your site for joining your list.

You needn?t send out to your list overly frequently. Bombarding your recipients with emails can actually be counterproductive. However, most experienced marketers recommend mailing your list once or twice a week.

By building your list and keeping in touch with it, you will have an asset for your business that can be tapped into at any moment.

Source: http://internetmacmarketing.com/blog/2012/10/10/reasons-to-build-your-email-list/?utm_source=rss&utm_medium=rss&utm_campaign=reasons-to-build-your-email-list

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