When you decide to create a website and give yourself or your company an online presence one of the most important and initial things you will need to do is decide on a domain name (or in Swedish Dom?nnamn). The domain name of a website is, basically, the address that other internet users use to find your content online. So making the right choice and coming up with a catchy and memorable domain name goes a long way towards making your website a success.
However, after you have spent hours and sometimes even days coming up with the perfect tag you will quite often find that this address has already been taken by somebody else.
Now this is at best quite annoying and very often absolutely devastating, but don?t despair because things aren?t always as they seem.
It is a sad fact that there are quite a number of individuals and companies that purchase the rights to a large number of domain names that they feel might be desirable to others with the sole intention to then sell these names on when a potential customer is discovered. Now this is a pretty low thing to do and the prices that are often asked are close to daylight robbery.
The thing is that you can only register a domain name for a certain period of time, usually one or two years, and when this time runs out the name becomes available again if the owner does not reregister it. So if your perfect name is held in one of these domain name shops it might be worth keeping an eye on it to see if it becomes available at a later date.
As all domain names need to be reregistered at the end of the contracted term there are many old names that become available for registration all the time. The company that was using it may have gone bust or lost interest in that particular part of their business. There might have even been a death, but let?s not dwell on that.
So purchasing an old domain name is a very easy thing to do. However there are some pitfalls as well as potential benefits to purchasing old domain names.
Most website will have had a certain amount of SEO work done to them to help them perform well on search engine results pages. This might be in the form of link building, keyword usage or any number of other ways. Buying a well thought of domain name is a great way to get instant traffic on your website.
The problems may arise if the SEO work that has taken place has been of the ?Black Hat? variety. Some SEOs try to trick search engines such as Yahoo and Google into raising their SERP ratings and when they are found out they are often banned or punished which can have a devastating effect on the popularity of a domain name.
So if you are thinking of buying an old domain name then it is very important that you check to see that it has not suffered any ill effects from unscrupulous SEO activities and that it is likely to perform better than if you were to just start a new website with a new domain name. If everything looks good then go for it, if not then you might like to look elsewhere.
For more tips how about domain names, please be sure to check out Surftown?s website.
Source: http://daydaily.com/2013/01/21/advantages-and-disadvantages-of-old-domain-names/
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